Management - Lisa Schaertl
Lisa has a BS in Electrical
Engineering and more than 20 years of experience in marketing, sales and PR
for international high tech companies. Her college classmates view
this as a waste of a perfectly good engineering education. Tech
Savvy clients generally take a more positive view.
Before starting Tech Savvy Marketing, Lisa was director of
communications at Xelus, introducing supply chain management (SCM)
software for equipment service. She was previously marketing
communications manager at Xynetix (now part of Synopsys), where she
helped launch a new company name, new products and a new category of
electronic design automation (EDA) tools. In both companies she
worked with executive teams on marketing strategy, message
development, and analyst relations; and advised CEOs on employee,
media and customer communications.
She has additional experience as a product manager at Avant! Corp.,
and sales/ applications engineer at electro-optical component
manufacturer Judson Infrared (now part of Perkin Elmer) and laser
analytical systems maker Burleigh Instruments (now Exfo). She has
published numerous technical and "customer success" articles in
technology journals including EE
Times, Integrated Systems Design, Desktop Engineering, Electronic
Products, Electronics Packaging & Production, Machine Design
and Medical Design Technology (MDT).
Tech Savvy works with our clients' own marketing teams to get things
done. When needed, we also bring together a strong network of
graphic designers, web developers and other experts - all chosen
because they're the best at getting great results quickly and
economically. No fuss, just results. These include:
Brand|Cool Marketing - strategy consulting, branding, creative design
Stratejus - web design, development and implementation.
IDU design - creative services, graphic and web design.