Changing the world
Ok, we haven't really changed the world. But we have definitely helped change bits of it.
The software we promoted for Xynetix - "virtual prototyping" tools for
printed circuit boards, and design tools for advanced IC packaging - were pretty
radical concepts when we first started marketing them. They have now become an
accepted part of the industry's product design flow.
Over two years at Xelus we convinced the analysts, the media and the supply chain community of the strategic nature of the equipment service organization... and the importance of Xelus' new "enterprise service management" (ESM)
concept. Industry analysts at AMR Research adopted the ESM terminology and called
it "a vital piece of an overall customer-centric strategy."
Today, New Scale Technologies' tiny new motor is poised to have a big
impact on electronic devices. Stay tuned...
Tactics we use
Want more specifics about how we do what we do?
Read on. (You'll need Adobe's free Acrobat Reader to see some of these examples
- download it here.)
We excel at creating new PR programs "from scratch" for startup and
early-stage tech companies. Not just sending out press releases, but also
arranging to have your by-lined articles published and getting the editors to
write about you. We build awareness of your products with the people who need
You can see our work in progress at
Technologies. In years past, we created the PR program for Xelus,
generating a steady stream of
press releases (625K pdf) and working closely with Blanc & Otus to get
media coverage (130K pdf) in InformationWeek, Computerworld
and other leading trade journals. (Xelus has since been acquired; some of
the external links in the pdfs won't work.)
Good writing, and so much more. We work with both executives and engineers to articulate
your company's vision and technology advantage. We carry that message across press releases, brochures, product backgrounders, sales training materials, presentations and web content. Here are just a few examples. Ask us for more - we love to share this stuff.
From simple product data sheets to glossy corporate overview brochures - we help you define the right concept, craft compelling copy, and deliver a design that reflects well on you. As always, we start by understanding who you want to reach, and what you want to tell them. Then form follows function.
We'll do what fits your needs and budgets. This may be an
in-house creation that you print at your local copy center, or a high-end
creative design with offset printing. Some examples:
overview brochure (845K pdf)- created in MSWord, design by Tech
Savvy Marketing, printed digitally on demand.
- 14-page product brochure (811K pdf)- designed and created in MSWord
by Tech Savvy Marketing, offset printing.
- 16-page software and services brochure
(852K pdf) - our copy and direction with a design by Brand|Cool Marketing;
created for offset printing. (Ask us how we reduced
brochure development expenses 45% and printing costs 65% over this
client's previous brochure.)
First we help you create clear and interesting content. Then we package it into a clean, well-designed presentation that enhances your message and supports your professional image.
We can design the template for you, or work with one you already like. Here are
a few examples (all templates designed by us or our design partners):
We work with design partners to create websites that are
not only beautiful, but useful. Organized so that your potential
customers can get the answers they're looking for. We strive for clean,
simple, functional and informative. We'll try to talk you out of
spending time and money on "bells & whistles." We believe that if we're
successful at making your message simple, clear and compelling - you
won't need them.
Since most of our clients want to maintain their sites themselves, we
design for ease of maintenance using the tools of your choice. Examples
We provide seminar planning and promotion, and can work with your team or ours for logistics.
By understanding the customer's market, audience and hot topics, we were able to create a seminar series that was booked to capacity in three cities. Expert speakers and a relevant give-away (a $30 book on the subject) helped draw a crowd of qualified attendees.
Tech Savvy Marketing has helped technology companies including Aprisma
(now CA), Atrenta,
BEAR Power Supplies,
Electronics Workbench, EMA-EDA,
New Scale Technologies,
Xelus (now Servigistics) and
Z-AXIS. How can we help you? Call us today.